Creative Ad Campaign Designs by Kelvin James Landon

I have assigned myself a couple of ad campaigns that were inspired by my recent vacation to the beautiful island state of Hawaii. I decided to do remake a Delta Airlines one and another one for Hawaii itself.

Delta Airline Ad Campaign (Original)

Original link:
https://i.pinimg.com/originals/79/e3/30/79e3303090190135170ed5c09f60251a.jpg

Contrast

The contrast works here because the dark shades of the engines differ from the bright background.

Repetition

The repetition works here because of the engines appear one after the other.

Alignment

The alignment works here in the text as it’s lined up on the left side of the ad.

Proximity

The proximity works in this ad because the engines are huge compared to the man on the ground, and how it’s at a relative distance from the text and the logo.

Color

The only colors in the ad are coming from the text and the logos. That’s to draw the attention to them.

Typography

The text is plain simple and easy to read.

Delta Airline Ad Campaign (Remake)

I took the picture of the airplane’s wing on the flight to Hawaii.

Contrast

The contrast is apparent when the box for the text is brighter than the dark background behind it.

Repetition

The repetition is apparent on the wing tip as the little rods are sticking out in the places that they need to be.

Alignment

The alignment is apparent here because the text in the box all line up on the left side of the picture.

Proximity

The proximity is apparent in the picture as the wing tip is at a reasonable space from the text box.

Color

The only color I use is in the logos and the text. That’s so the audience could see them better.

Typography

The font I used was a Sans-Serif font, almost the same as the original.

Instagram Hawaii Ad Campaign (Original)

Original source:
https://mediakix.com/wp-content/uploads/2016/05/Instagram-Marketing-Case-Study-Hawaii.png

Contrast

The contrast is used in this by capturing the reflection on the water by a darker mountain ridge.

Repetition

The repetition is used by the mountain ridges.

Alignment

The alignment is used in the text as it’s centered in the ad.

Proximity

The proximity is used as you can see the hikers a safe distance from the ridges.

Color

The coloring they used are mostly blues and greens.

Typography

The typography they used is a sans-serif type font.

Instagram Hawaii Ad Campaign (Remake)

I took the picture while I was cruising along the shores of Oahu.

Contrast

I used the contrast in this ad by making sure the shore was seen with the mountain.

Repetition

I used repetition in this ad by using the mountain ridges.

Alignment

The alignment is used in the text as it’s centered in the ad.

Proximity

I used proximity for the trees ant the couple in front of the bushes as they are in a good distance from each other.

Color

I used the colors that they used in the original by using mostly blue and green colors.

Typography

I used a serif font type similar to the original, but I chose do do it a little different to make it more my own.

Conclusion

In conclusion, I found that redesigning ads like these are kinda fun. But it’s important to remember all the design principles and design elements.

Chevy Camaro Magazine Spread Breakdown

For the magazine spread I have decided to do one for my favorite sports car, the Chevy Camaro.

https://i.pinimg.com/originals/6d/eb/0a/6deb0a40a89023ce52683a6501bdd2c5.jpg
This is an old Magazine Spread for the Chevy Camaro.

Analysis:

Typefaces

The category of typeface that they use is a serif typeface. You can tell because the Sans typeface has the little flags at the end of each of the letter’s lines. The ones they use clearly don’t have those.

What makes the typefaces contrast is merely the font size and the bold lettering. They use the bold lettering at the top of each paragraph. Then the smaller font is used for the rest of the paragraph.

Depth of Field

The photographer used Depth of Field as to make sure the red Camaro in front was more in focus to the user in the picture. The main focus of the picture is supposed to be the car in front.

Here’s my recreation of the photo using Depth of Field.

Leading Lines

The photographer used leading lines in this picture by lining up the cars in the back to the car in front. The cars in the back are (almost) lined up to the bumpers to the cars in front. This leads the eye from the front to the back as the focus is more on the cars than the guy to the side.

I tried to replicate the picture using the Leading Lines.

Rule of Thirds

The photographer uses the Rule of Thirds in this picture to keep the cars balanced in the picture. Notice how the two cars in the back are placed in the third lines to keep things balanced. The man in the picture also has his share of thirds in the picture.

My recreation of the picture using the rule of thirds.

Summary

In conclusion, typography is meant draw in the reader into reading the article. The right typeface can say a lot about what you’re trying to say. The three photography elements are necessary to making a good picture for an ad. Depth of Field is used to draw focus on a certain place in the picture. Leading Lines are meant to draw linear focus from one point in the picture to another. The Rule of Thirds is meant to balance the objects in the picture.

Nike Ad Design Breakdown

The focus of this Reverse Engineer project is to analyze the use of contrast, repetition, alignment, proximity and color in advertisements. The advertisement used is from Nike ad campaign “The Ultimate Quick Fix”.


https://i.pinimg.com/originals/f7/f1/2e/f7f12e2ed4e3ac98893a0703854bd5f2.jpg

Ad made my Nike.

Analysis:

Contrast

The contrast is apparent in this one because the shoes are the items that’s being drawn attention to as opposed to the gradient background.

Repetition

The Repetition is apparent from the repeated use of the Nike logo.

Alignment

The alignment is apparent from how the text is given a central alignment.

Proximity

The proximity is apparent from the two different types of text. The text above is bold and draws attention. The text below is small and tells the viewer the smaller details.

Color

The color mainly comes from the soles of the shoes. Drawing to the taste of someone’s sense of fashion and curiosity. The background is a gradient white and grey.

Conclusion:
The design overall is a very good one. There’s good contrast, alignment, repetition, proximity and color.